Recruitment Roundup

Company: Meeting Professionals International

Programs: Recruitment Roundup Incentive Program

Program Types: Sales

Program Details: At the beginning of its recruiting schedule, MPI introduced the “Recruitment Roundup.” The program was built around a series of incentives that would be presented to MPI members based on their recruiting numbers. Five levels of success were awarded with five increasingly valuable gifts including an attractive blue enamel chuckwagon cup, a brass MPI branding iron, a Wild West paperweight, a beautiful embroidered denim shirt, and a dramatic Tiffany crystal horse head sculpture. In addition, the top three levels also qualified for entry to the grand prize travel packages to spectacular locations like Bali, Indonesia and Vancouver, Canada.

Objective: The goal of this program was to enroll 4,500 new members in Meeting Professionals International during the 1997-98 fiscal year.

Sponsor Assocication: PPAI

Results: The association added 5,459 new members during the year-long campaign, the most in the association’s 26 years.