Program Details: At a 1998 computer conference, Integrated Chipware not only wanted to introduce its new icWORKSHOP product, but it also hoped to sign up customers who would perform ongoing beta testing. The invitations were handed out in the form of buttons portraying a futuristic man and the slogan, “I’ve Seen the Future.” Stress- and boredom-relieving toys are longtime favorites of computer programmers and engineers, so those who viewed the demonstration were given thank-you gifts of stress-relief juggling sets. Custom imprinted shirts, ties, and earrings, worn by the booth staff, and custom mouse pads and screen savers that were displayed in the booth created a strong sense of visual reinforcement for all who stopped by.
Objective: This program was created to generate booth traffic and introduce a new product.
Sponsor Assocication: PPAI
Results: Of the 500 visitors to the Integrated Chipware booth, 300 completed a demonstration resulting in 281 qualified sales leads.
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