• PMA Marketing Law Conference Examines “The Age of Ubiquity”
• PPAI Expo Will Offer Lessons on Stickiness
• IRF’s 2009 Incentive Industry Invitational will be held in Palm Springs

PMA Marketing Law Conference Examines “The Age of Ubiquity”

Don’t miss the opportunity to hear from the leaders in advertising, promotion, and marketing law. The Promotion Marketing Association (PMA) will be holding its 30th Annual Promotion Marketing Law Conference on November 20-21, 2008, at the Chicago Marriott Downtown. It will feature top speakers from more than 35 major brands, federal and state regulators, and top marketing counsel.

The theme of the conference is “The Message Is The Medium: Consumer Marketing in the Age of Ubiquity.”  While covering the latest developments on integrated marketing legal issues, including sweepstakes and all forms of incentive marketing, the conference will also include relevant content to drive sales and profits for your business.

For information on the conference or to register, click here. For more information on the Promotion Marketing Association, visit the PMA Web site at www.pmalink.org.

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PPAI Expo Will Offer Lessons on Stickiness

The PPAI Expo 2009, which will be presented by the Promotional Products Association International (PPAI) at the Mandalay Bay Convention Center in Las Vegas on January 12-16, is the premier event of the promotional products industry, attracting distributors, suppliers, and other industry associates from the U.S and more than 20 other countries. It includes an expo, educational sessions, networking, and a variety of other events.

This year’s keynote speaker is Chip Heath, co-author of the New York Times best-seller, Made to Stick: Why Some Ideas Survive and Others Die. Heath will examine why certain ideas and messages have staying power while others are instantly forgettable. He’ll also provide insightful yet practical advice on developing solid ideas with his “six principles of winning ideas.” According to Rick Merrill, PPAI director of professional development, “Heath offers really intuitive methods and successful ideology that is applicable to the promotional products industry and is sure to inspire and motivate attendees.”

For information on attending or exhibiting at the PPAI Expo 2009, go to the PPAI Expo Web site at www.theppaiexpo.org/expo. For more information on PPAI, go to www.ppai.org.

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IRF’s 2009 Incentive Industry Invitational will be held in Palm Springs

The Incentive Research Foundation (IRF) announced that its 16th Annual Incentive Invitational will be held May 13-17, 2009 at Westin Hills Resort & Spa in Palm Springs, CA. The IRF Invitational – which brings together top incentive buyers and corporate decision makers, along with incentive professionals from leading travel organizations, is the foremost fund-raising event for incentive industry research.

“We fully expect the 16th Annual Invitational to again raise the bar for quality and important industry educational content,” says Frank Katusak, president of the IRF. “As always, the funds raised at this premier industry event will enable us to underwrite pragmatic research on usage, trends, best practices, and case studies for travel, merchandise, and other non-cash incentives on a worldwide basis.”

For additional information on the 2009 Invitational, go to www.theIRF.org/invitational2009.asp. For information on participating as a sponsor or as a hosted buyer attendee, contact The Opus Group at (305) 234-1077, or e-mail lisa.cherry-perks@theopusgrp.com. For more information about the Incentive Research Foundation and its activities and research, go to its Web site at www.theIRF.org.

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