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Consumers: Publications/Web sitesThe following periodicals and Web sites address consumer or customer incentive programs. BrandweekBrandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports including Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of brand identity marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable marketing magazine that is a vital part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace. Phone: 646-654-4677 or (845) 731-2731. . Web: http://www.brandweek.com ColloquyThis quarterly publication is devoted to frequency marketing and loyalty programs. Phone: 513-248-5296 or (513.248.5918). Web: http://www.colloquy.org Corporate Meetings & IncentivesCorporate Meetings & Incentives (CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers. Phone: 212-204-4237or (866) 505-7173 or (847) 763-9504 . Web: www.meetingsnet.com CreativeThis publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits. Phone: 516-378-0800. Web: http://www.creativemag.com Customer Interaction SolutionsThis publication offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies. Phone: 800-243-6002 or 203-852-6800. Web: http://www.tmcnet.com/ Customer Relationship ManagementCustomer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management. Phone: 703-519-3700. Web: http://www.socap.org/ Customer Service NewsletterCustomer Service Newsletter reports on practical techniques for improving customer service operations. Topics covered include training, motivating staff, increasing performance, measurement, benchmarking, and using new technology. Phone: (973) 265-2300. Web: http://www.customerservicegroup.com/csn.php DirectThis publication covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." As the authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers. Phone: 212-204-4228. Web: http://www.directmag.com Direct Marketing MagazineWith a circulation of 10,000 (8,200 paid), Direct Marketing is the only paid-circulation direct marketing trade publication in the U.S. The editorial focus is on database marketers, with features on a wide range of issues. Includes both an audio and video library (Infobank), and a directory. Phone: 516-746-6700. DM NewsThe DMNews franchise today includes the weekly print edition of DMNews, serving a BPA-audited circulation of 50,000 qualified recipients, along with this Web site, www.DMNews.com, and seven e-mail newsletters. These online editions collectively reach hundreds of thousands of readers per month. Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The DMNews team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising. Phone: 646-638-6048. Web: http://www.dmnews.com Editor & PublisherEditor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates. Phone: (646) 654-5500. Web: www.mediainfo.com Engagement Strategies MagazineEngagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information. Phone: 914-591-7600. Web: www.engagementstrategies.com EXPOThis publication targets marketers who promote trade shows and consumer shows. it covers planning, producing, and promoting trade shows and tracks industry trends. Phone: 913.344.1376 . Web: http://www.expoweb.com/ IEG Sponsorship ReportThis newsletter covers sponsorship trends, analyzes industry issues and categories, reports on sponsorship deals, and presents case studies. It also lists requests-for-proposals (RFPs) and positions available in the industry. Phone: 1-800/834-4850 or 312/944-1727. Web: http://www.sponsorship.com/ IncentiveIncentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers. The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals. Phone: 847-559-7533 or 800-697-8859 . Web: http://www.managesmarter.com Inside Direct MailThis publication reviews 3,000-4,000 pieces of direct mail each month and reports on the winners. Articles give detailed information on the most powerful and profitable techniques. Subscription includes three special reports on secrets of direct marketing Phone: 800-777-8074. Web: http://www.insidedirectmail.com Journal of Advertising ResearchThe mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice. Phone: 212-751-5656 or +1 (0) 202 778 0680. Web: http://www.jar.warc.com/ Marrketing ManagementMarketing Management packages the best strategic thinking to meet the decision-making needs of knowledgeable executives managing real-world businesses. Published six times a year, Marketing Management sheds light on topics like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field. Phone: (800) AMA-1150 or (312) 542-9000. Web: http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Magazines/Marketing%20Management/MarketingManagement.aspx Multichannel MerchantMultichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. Phone: 203-358-4221 . Web: http://www.multichannelmerchant.com P-O-P TimesAn Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing. Phone: 847-675-7400. Web: http://www.freetrademagazinesource.com/1-2048825222/description.aspx PotentialsPotentials magazine is now officially a part of its sister publication, Incentive magazine. The new Potentials section within Incentive magazine speaks to incentive buyers and program planners, enabling them to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients. Phone: 847-559-7533 or 800-697-8859 . Web: http://www.managesmarter.com Premium Incentive Products MagazinePremium Incentive Products (PIP) is committed to providing readers with answers to their most pressing questions about developing incentive programs and using products to motivate their employees, salespeople, channel partners, and customers. A product-oriented publication featuring rich, on-target editorial, PIP covers new products, new program ideas for existing products, plus industry trends and best practices. Each issue instructs our readers on the ins and outs of creating, managing, and measuring their incentive programs. Premium Incentive Products performs a vital role for the premium incentive industry, its advertisers, and its readers. Phone: 847-705-6867. Web: www.pipmag.com Progressive GrocerProgressive Grocer has been the voice of the food retail industry for over 84 years. Serving the largest audience in the market, Progressive Grocer's readers are top management at headquarters and top decision-makers at store level. From chain supermarkets to independent supermarkets, super centers, wholesalers and food brokers, readers rely on Progressive Grocer for its authoritative, comprehensive, relevant and research-based editorial and news. By anticipating, reporting and interpreting important data and trends, Progressive Grocer fulfills its mission: accelerating insight and opportunity for leading grocery retailers, and accelerating brand and sales success for leading manufacturers. Phone: 646-654-7561 or 317-733-3490 . Web: http://www.progressivegrocer.com Promo IdeasThis site includes a broad array of information beneficial to those who approve, specify or purchase promotional products, including industry facts, case studies, education, powerful research and a seasonal calendar. The site also includes a search tool that will enable buyers to locate a promotional consultant in their area or request a speaker at a meeting or event. Phone: 1-888-426-7724. PROMO MagazinePROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. Phone: 203-358-4183 or 312-840-8445. Web: http://www.promomagazine.com Promo's Fast FaxThis service offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions. Phone: 203-358-4183 or 312-840-8445. Web: http://www.promomagazine.com/ Sales & Marketing ManagementA publication for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. Each issue has case studies, columns, and an international report. Topics range from motivation to sales training to automation. SMM also publishes the Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area. Phone: 847-559-7533 or 800-697-8859 . Web: http://www.managesmarter.com Selling to SeniorsThis monthtly newsletter offers techniques to help businesses reach the mature market. A useful guide to mature consumers' attitudes, spending habits, and media preferences. Phone: 301-588-6380 or 800-666-6380. Web: http://www.cdpublications.com Target MarketingThis publication covers an extensive range of direct marketing topics. It includes regular features on lists and sources, recommendations of "hot lists" and information on newly published lists. Most issues have feature articles related to choosing and using lists. Target Marketing is self-described as "the how-to publication of the direct marketing industry," circulation over 42,000. Phone: 215-238-5300. Web: http://www.targetonline.com/ Wearables BusinessWearables, the educational authority on promotional apparel, provides advertising specialty distributors and marketing agencies with the latest news, trends and insights. Wearables offers readers information on how to run their businesses better; what's new in embellishable apparel and accessories; and sales and marketing tips. Published 10 times a year, including the SourceBook issue in July, Wearables provides distributors and marketing agencies with the tools they need to increase profits and stay ahead of the competition. Phone: 303-741-2901. Web: http://www.wearablesbusiness.com |
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