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How Purchasing and Procurement Impact Incentive Travel DecisionsIt’s no surprise that there’s a disconnect between incentive travel planners and corporate purchasing and procurement departments. They have different goals. According to Bob Dawson, research committee chair for the Incentive Research Foundation (IRF), “Incentive travel planners are driven to create the most effective program and award experiences possible for participants, while procurement departments are tasked with containing costs.” IPC White Paper Outlines “New Rules of Engagement”With competition high and employee retention and customer loyalty at all-time lows, the need for companies to create emotional engagement with employees, channel partners, and customers has never been greater. That’s the message delivered in a recent white paper, “Going One-on-One: The New Rules of Engagement,” sponsored by the Incentive Performance Center (IPC). Study Shows Overall Incentive Marketplace Is Still GrowingA total of $46.1 billion was spent by U.S. companies on incentive travel and merchandise in 2006, according to the “Federation Study 2007: A Study of the Incentive Merchandise and Travel Marketplace,” sponsored by the Incentive Federation and conducted and prepared by GfK, the fourth largest marketing research organization in the world. |
Incentive Federation Unveils New Informational Web SiteThe Incentive Federation Inc. is the umbrella organization founded to promote, protect and research the incentive field, encompassing recognition, promotional products and related promotions. IRF Reports Record Attendance at Invitational EventThe Incentive Research Foundation announced that its 15th Annual Incentive Invitational, the industry’s leading fundraising event for incentive research, had all-time high attendance figures. The event, which was held in the Bahamas from May 28-June 1, offered cutting-edge educational presentations and roundtable discussions to senior level incentive buyers, service providers, and suppliers. Motivation Show Attendees Want More Educational Sessions“The results of a recent survey of corporate end-users conducted by the Incentive Marketing Association (IMA) indicated that the most important aspects of The Motivation Show for this audience were ‘education specific to me’ and ‘opportunities to network with my peers,’” says Pete Erickson, managing director of The Motivation Show. |
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IMA Executive Summit Will “Unlock the Vault”The Incentive Marketing Association (IMA) will hold its 9th Annual Executive Summit, “Unlock the Vault,” from July 27 -30, 2008, at the Fairmont Copley Plaza in Boston. PMA Summit Offers Lessons on Going DigitalOn September 8, 2008, the Promotion Marketing Association (PMA) will be holding its “PMA Digital Marketing Summit: Putting Digital Marketing to Work” at the South Street Seaport in New York. |
